Create your own job

Posted on Apr 8, 2013 in Entrepreneurship

Entrepreneurship has become one of the hottest buzzwords within the last year, but we still need to change the way we think and communicate, in order to challenge the status quo. As a part of Stardust-DTU through most of my studies, I have been part of promoting entrepreneurship because I believe that anyone who wants to, can create a successful business. In this article I will challenge you to think differently about ‘the job’ and challenge the assumptions related to it.

I am in the final semester of my master, and that leaves the question asked by many, my self included: “What’s next?” It’s actually not such a new question, as we basically get it all the time: What do you want to do when you grow up? When you finish high school? And graduates? Here it’s not so much about the questions, but the way we think and formulate them. 

The phrase in mind is: “Can you get a job?”

It goes back to an old paradigm, a working society with a few large corporations at the top. To get a job. It’s from a time where we didn’t know about innovation, creative processes and we used the paper letter as a main communication and horses as transportation. It’s old and outdated. The sad thing is that it affects the way we think and act, and only when we are put on the edge we take the leading role and break the pattern. And this is where I believe we need to think differently, change our attitude and challenge the assumptions.


“When you assume, you make an ass out of u and me.”

  Oscar Wilde

Challenge the Assumptions

The majority assume that you need an education to be successful – Steve Jobs proved them wrong. Most people assume that a job is something you get, but it is also something you can create. You can even create more jobs. Also, many people tend to assume that money will make life happier, but happiness is not about money, it is about how you perceive life. Because of these common assumptions about ‘the normal life’, most of us grow up primed to think about life in a certain way and how it should be. Try to think about how you saw life as a kid – anything was possible! But as we grow older, we loose that creativity a long the way, and start assuming just the same as the majority.

Do you dare?

Have you thought about what a ‘job’ means in your world? What if you cannot get a job, will you create one? Can you do that? And how should it be? How does that dream job look like? How will the workspace be like? Who are the people surrounding you everyday? What kind of environment do you want to be part of or build up? And so on, the questions are endless.

When I think of the term ‘Job’ it gives me an association of something that others have for me, but the actual meaning of ‘Job’ covers “activity involving mental or physical effort done in order to achieve a purpose or result” – and that does not have to be for anybody, right? I mean, there might need to be other people involved if it is meant to bring some economic value, but if you convince them, they get you.

Since we hear the phrase in question on a regular basis, it is no wonder that the change from the passive “get” to the active “create” in “create your own job” suddenly sounds different. Uncommon. Even weird. But you just need to get used to it. I want you to challenge yourself and the way you think, challenge the assumptions that are constantly arising and consider how your attitude towards life influences the way you will live life.

Don’t just get a job, create one. 

As I have worked with entrepreneurship within the last 5 years, I have learned a lot within the field. I haven’t yet started that business of mine, and sometimes I wonder if the whole focus on just starting up, has taken over the focus of what I really like to do and am really good at. Therefore I have chosen to focus on my master thesis and stepped a step away from the startup scene, just to get my focus straight for a while.

Secondly, I have started a personal project. As I will graduate in june, I am not comfortable with the thought of 1) receiving unemployment benefit without at least starting the process of figuring out what I want to make a living of in the future and 2) the spare time will be so much easier to enjoy if there is something to look forward to. How I will do this, figure out whats on the other side, will be an upcoming blogpost very soon.